Visibility mistakes costing you ROI

“More trustworthy, less cluttered, and easier to read than digital formats”. That's how respondents to the ‘Power of Print' survey described printed materials like leaflets. 

So how do you leverage that advantage to get the most ROI out of your print campaign?  
 
It starts with smart planning and design. But a lot of graphic designers and Canva templates don't account for this.  We've been displaying our customers' leaflets in our network of venues for over 20 years, so we see what works — and what doesn't. 

Here are some practical, high‑impact tips to help you get more pick‑ups, more visits and more bookings from your campaign. 
 
Layout Drives Engagement

Good design isn't just decoration — it's a conversion tool. Yes, how your leaflet looks and connects with your audience is important. But don't overlook how it works in a display stand. 

• Prioritise the top third: this is what audiences see first in a stand. Put your hook there. 
• Use a bold headline or image that communicates the experience instantly. 
• Avoid clutter: clarity increases pick‑up rates. 

 Change Format: Smaller Spend, Same Results 
 
You don't need an 8‑page foldout to make an impression. A well‑designed flyer can deliver the same impact at a lower production cost.  
 
Include a QR code and let your website do the heavy lifting with information like maps and up‑to‑date event details.  

Other Ways to Boost ROI 
 
• Use one clear call to action — don't split attention.  
• Choose colours that stand out in a mixed display.  
• Use real photography over AI-generated and stock images where possible — it increases trust. 
• Keep copy short, scannable and benefit‑led.  Design Quality Directly Affects Behaviour  

 The Power of Print report published by Culture Calling also shows:  
 
• 45% say design influences their decision to attend.  
• 43% preferred to read information on paper over digital. 
• 45% are more likely to pick up a leaflet if they like its design. 

If you'd like a quick, no-cost design review before your next print run, we're always happy to help.

Book your review here. Or contact Dom Tancock: call direct on 01242 801344  /  Email: dominic@glidemedia.co.uk