The Power of Print Marketing

Is cutting through the digital noise a challenge?  

Insights from the latest report from Culture Calling (part of the AEN group), ‘The Power of Print', could help you improve your results. 

Some of the standout findings that are worth paying attention to include: 

Print drives action: Nearly 50% of survey participants went online or bought tickets after receiving a leaflet

Print lasts, delivering ROI: 55% said they keep leaflets to look at again

Print feels trustworthy: 43% prefer to read cultural info on paper vs. 15% who strongly prefer digital

 Their research reveals why print still matters today for culture, arts & leisure marketing, echoing what our customers have already discovered:

“Print is not a throwback, but a forward-looking tool that works synergistically with digital. In a noisy online world, a well-designed leaflet or brochure remains one of the most effective ways to cut through, connect with audiences, and inspire them to take action.”

Over 2.5 million pieces of print were picked up from Glide stands alone in 2025.

All by consumers actively looking for things to do in our region.

Yet the marketplace still wants to push people into more overcrowded digital spaces! 

Read the full report: https://www.culturecalling.co.uk/the-power-of-print/ 

Time for print and digital to work side by side? We help you create carefully targeted and engaging promotions and physically position them in our expansive network of popular venues.

 Get in touch today to discover how print can work for you. 

[Image Credit: Culture Calling, 'The Power of Print']