This Print Marketing Tip Saved £5000

Do you ever look at your competitors and wonder why they're still using print marketing?

They're probably not sharing their analytics with you (yes, analytics! You can indeed measure the success of a print campaign - I'll get to that in a moment), so here's one useful insight to explain why:

88% of travellers say that a brochure prompted them to go online to learn more, plan a visit, make a booking, or complete a purchase*. 

88%! So nearly 90% of the online bookings, purchases or website visits these people make starts with a printed brochure.

Surprised that print marketing is that powerful?

With such a high conversion rate, it's vital to include print in your marketing budget.

It's easy to get blinded with the promises of digital marketing and be put off by the myth that print marketing is beyond your budget.

Or maybe you dropped print during the pandemic and haven't experienced the strength it brings to your marketing mix in today's context. 

But once you've enjoyed the success of a modern print campaign (remember that 88% number?) - and have the analytics to prove it to your team - you'll want it to be a key player in your marketing plan.

Here's how.

THE MOVE THAT COULD SAVE £000s

We get that you're budget conscious.

And so are our customers. 

Here's a smart move one of them recently made to reduce their printing costs so that they could still benefit from the impact of print campaigns, despite budget constraints.

Rather than blanketly dismiss the costs for print and distribution as ‘too expensive', they reviewed the design and look of their leaflet and simply removed one sheet of the print. 

They effectively halved the size of their leaflet - but kept the key message and CTA in tact.

This one move has saved them over £5000 in paper and print costs!

And they are still engaging with their target audience in the key venues in our distribution network.

AND HOW YOU PROVE YOUR PRINT ROI 

Remember I said that analytics can be used for print campaigns? 

You just need to include a unique QR Code in your print design. (It's easy to do this, by the way - I'd be happy to show you how). 

Not only does this seamlessly channel your audience to your website or booking page, but it allows you to track how many people land there from your leaflet or brochure.

So you can easily measure the success of your campaign - and prove to your team that your smart move to print brought results.

Keen to see how our bespoke print and distribution services can fit into your marketing mix?

Contact me, Dom, on dominic@glidemedia.co.uk or call direct on 01242 801344 for a pressure-free strategy chat or a no-obligation quote.

* Source: Visitor International, 2025 survey of 5,300+ travellers.