Leaflets: The Unsung Hero of Marketing

If you haven't previously enjoyed a successful leaflet campaign, you might be wondering what role they have in your marketing mix. But you only have to look at how many attractions, arts venues and destinations still produce print, and how many leaflets, programmes and flyers are being picked up every single week, to see their continued strength in today's marketing strategies.

Here's why.
While the final part of the consumer's journey is often online, when they discover more about you or book tickets, in many cases the seed that led to that sale was planted the moment they picked up your printed promotions when out of home, or when a door-drop campaign lands through their letter box.

Dom Tancock, Director of Business Development at Glide explains: “My experience over the years makes me convinced that in so many cases it is the leaflet that started the journey. Print acts as a strong pointer to your website, so while online touchpoints often take the credit for booking stats etc, it is the leaflet that has prompted the consumer to take action.”

Want to see for yourself? Add a custom QR code or URL to your printed materials so you can see just how many potential customers they drive to your website!

Keen to discover more? Email dominic.tancock@glidemedia.co.uk or call direct on 01242 801344.