We came into existence on 6 December 2006 as an amalgamation of the two separate organisations that represented the Wye Valley and the Forest of Dean as we feel that this whole area, which encompasses an Area of Outstanding Natural Beauty, should be viewed and promoted as one tourist destination.  On 6 March 2012, we became a non-profit making company limited by guarantee.

The Association is rightly proud of the huge range of attractions, activities and natural beauty that the area has to offer visitors and we aim to promote ourselves and the area nationwide. In addition, we have become well known for our production of specialist food and drink, which adds to the visitor’s experience. Our aim is for high quality, sustainable tourism and to this end, we continue to work closely with the three local councils.